Protecting Value

The Intellectual Property Report 2020/21

Intellectual property is at the heart of our evolving and increasingly digitized economic environment, in which many multinational firms operate. Not only is it of incredible value to many companies and enables them to maintain a thriving business, and without which immense losses could occur, it is also often a pillar that can bring in additional revenue through licensing activities. Protecting your value is therefore crucial in order to remain competitive. To help you successfully meet these challenges, this report provides you with information on which measures have already proven effective in many of the world’s largest IP departments. The many quantitative metrics that we present here introduce a more transparent picture of IP departments and can serve IP department heads as orientation parameters and objective benchmarks.