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Intellectual Property newsletter (Edition 3/2025)

Welcome to the new edition of the KPMG Intellectual Property newsletter on developments in the world of copyright, patents, trademarks, designs, domains and other Intellectual Property rights.
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Horizon Europe is the EU's flagship program for research and innovation funding. In this edition, we explore the relevant legal framework, with a particular focus on contractual obligations and intellectual property rights --key elements for the successful execution of funded projects.
 
We then turn to a compelling case involving a major banana distributor who encountered legal hurdles in registering a trademark consisting solely of its shape and color within the EU. The article highlights the complexities of European trademark law and underscores the importance of distinctiveness in non-traditional marks.
 
Gain insights into the Italian Competition Authority's investigation into the selective distribution practices of a luxury watch and jewelry manufacturer. The article also examines the Italian legal framework on online sales restrictions and its implications for brand image and competition law.
 
Finally, we examine recent German court rulings on environmental advertising, following last year's landmark decision regarding the use of the term “climate neutral” in marketing. These rulings provide important guidance on the legal boundaries of green claims in advertising.