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Intellectual Property newsletter (Edition 4/2024)

Welcome to this special edition of the KPMG Intellectual Property newsletter, where we examine the important role of IP in contributing to a sustainable, greener economy and society.
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In this special edition of our newsletter, you will find a wealth of articles on the important role of Intellectual Property in creating a sustainable, greener economy and society.

Find out about the European Green Deal and its key directives - the Green Claims Directive and the EmpCo Directive - which aim to help the EU achieve climate neutrality by 2050. We analyze the legal framework and how these planned measures could affect the industry.

Delve deeper into the topic and read which regulations must be observed in Switzerland on the subject of green marketing and what the German Federal Court of Justice has ruled on the use of the statement "climate neutral" in advertising.

In this edition, we also focus on the balance between the protection of intellectual property and environmental responsibility. Learn more about the practice of upcycling and the benefits and legal aspects that arise from it. Furthermore, we analyze the tension between counterfeit fashion items, intellectual property rights and the environmental problems caused by the disposal of counterfeit products.

We also take a look at the Malaysian government's efforts to protect indigenous communities and their traditional knowledge from biopiracy.

Finally, we offer an overview of European geographical indications that support sustainable practices and preserve regional heritage.