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Intellectual Property newsletter (Edition 3/2024)

Welcome to the KPMG Intellectual Property newsletter on developments in the world of copyright, patents, trademarks, designs, domains and other Intellectual Property rights (“IPRs”). KPMG firms are proud of their global network of IP lawyers, business advisors and other IP experts enabling KPMG professionals to offer an international service to clients in this area.
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In our current issue of the newsletter, you will once again read about important analyses and reports from the world of intellectual property.

Find out more about the need for an in-depth IP risk assessment and why it is important to recognize potential threats and develop effective strategies to protect your IP assets. In addition to trademarks, designs and patents, this also includes lesser-known rights such as geographical indications, layout designs for integrated circuits and plant variety protection. We take a look at Malaysia and analyze what scope of protection is offered for these types of IP rights in the local legal framework.

Furthermore, we provide you with an overview about the IP-related legislative initiatives that were pushed forward during the Belgian EU Council Presidency in the first half of this year. Read what impact this could have on the IP landscape.

Fair competition requires fair rules in marketing. Using France as an example, we disclose what you should consider in relation to influencer marketing when implementing your marketing strategies and what you should bear in mind when using the term "climate neutrality".

Finally, we offer you insights into the strengths and weaknesses of the Romanian legal system when it comes to protecting intellectual property and discuss suggestions for improvement.